How?

So, your audience now knows what you expect them to do and why they should do it. Now you need to answer their next inevitable question - how are they going to achieve what you suggest?

In this section of your talk you need to provide some explanation of how your audience can take the action you suggest or how they might go about changing their minds on a situation.

However, this is the least important part of your presentation. You are merely giving ideas at this stage. Once people have bought into your idea by understanding why your key message is important, the 'how?' they might do what you suggest is nice to know, but not need to know material. Hence, the 'how?' may only be a couple of sentences of suggestions, nothing very detailed.

Having said that, 'how' is an important part of the presentation as it necessarily follows the logical set of questions being asked subconsciously by the audience. Hence to leave it out disturbs the natural logic in the audience's mind and you lose support, reducing your influence.

But don't waste too much breath on it. Your audience simply needs to check that 'how? has been answered. Quite how they achieve tour desires will be up to them after your presentation - you are just providing some guidance.

In our example, the 'how?' section might consider:

Obtaining a copy from the sales team

Downloading a copy form the Internet

► The next step is showing that you can PROVE IT.